Insights

Original post on LinkedIn My conclusion: only once robots are deployed to unlock new paradigms of customer value will we see rapid proliferation. Robots to automate the classic “dirty, dull, and dangerous” tasks of today will still be useful, but the value proposition is often thin and the implementation path difficult. A story I find useful is the pursuit of “The Everything Store” in the early days of the internet. Many innovators realized the web would transform retail, wit

original post on LinkedIn My conclusion: Today’s autonomous tractors are similar to hiring a 14-year-old tractor operator, and that’s not enough value to drive farmer use. There are better ways to use the autonomy technology we have to create value for farmers. Imagine hiring a 14-year-old to operate your tractor: you need to take them to the field because they can’t drive on the road, they probably don’t know what high quality tilling, planting, spraying or harvesting looks